About Us

“Most of the executives I talk to are still very much focused on digital largely as a way to do “more of the same,” just more efficiently, quickly, cost effectively. But I don’t see a lot of evidence of fundamentally stepping back and rethinking, at a basic level, “What business are we really in?”

– John Hagel III

Co-Chairman at Deloitte LLP Center for the Edge leaders

What We Think

Quite often we have seen digital disruption create as much disruption inside the organisation as outside in the marketplace. Obviously, that is not always a good thing. The opportunity for growth, for profit and strive for excellence are within the reach of most organisations through the opportunities for digital transformation.

Who We Are

1st World is a management consultancy that will help you navigate through the incremental and transformational changes that digital presents. We will hold you accountable to thinking, clarity and clear evaluation before suggesting a course of action. At the end of the thinking process we may introduce you to a number of our solutions, technologies and external vendors but in the advisory process we remain completely solution agnostic.

Our key principal is Andrew Thoseby, who has long held a deep interest in how technology links the power of people to brand promise to deliver exceptional customer value. He has been a sales and marketing director, managing director of an Internet business, a general manager, a management consultant and executive search practitioner. He understands people and transformation, whether digital or not, allow companies to compete effectively and profitably in a blue ocean.